Deep sea lures come in many different types, making it feel challenging to select the right ones. However, once you learn which lures are the best for
where you want to fish and the species you want to catch, selecting the right ones for deep water and saltwater fishing isn't a lot different from choosing ones for bay or backwater fishing.

Reel' Em Up Lures specializes in trolling lures for deep water and saltwater fishing. Tournament fishermen have used our fishing baits and lures, and our trolling and fishing lures are known as some of the best offshore lures available.  

Note, we're always adding to our product line. If you have questions, please contact us.

Founded by Nick Heisler, a 18 year old fishing enthusiast with a lifelong passion for fishing, Reel ‘Em Up Lures provides high-producing trolling lures at a great price. As Nick began competing offshore with his dad, he soon realized they were going through a lot of expensive tournament tackle. In order to make trolling lures that weren't too expensive, he created his own line.

We offer the most effective trolling lures available for offshore fishing. Immediately after Nick created Reel ‘Em Up Lures, tournament fishermen approached him asking if they could use them on their own rigs. They perform just as well - if not better - as similar lures on the market. The lures get them results - so they keep coming back for more. Check out our selection of colors and sizes and get ready to reel ‘em in!